Heritage Fashion: a New Era

Partnering with Alexandra Gucci Zarini and her brand, AGCF, for this campaign was an absolute privilege—her vision for conscious luxury is paving the way for something truly special in fashion. As the granddaughter of Aldo Gucci, her roots in design and craftsmanship run deep, but what sets AGCF apart is its heart.

AGCF channels 20% of its profits into global initiatives supporting women and children—a mission that makes carrying this bag feel even more meaningful. Every piece is made in small, family-run factories in Spain using the highest quality Italian leathers, which means not only are you investing in timeless design but also in responsible craftsmanship and small, family businesses. 

To me, this is what the future of fashion looks like: thoughtful, ethical, and impactful. I couldn’t be prouder to be part of a brand redefining luxury with so much intention.